target audience

In our session today we learnt about targeting the right audience and the importance of thinking about this before you start creating your film as in the past many films have totally flopped leading to them losing out on a lot of money. Its important to focus on a certain audience to help promotion and advertisement for your film.

Communicating clear film genre -
- having a clear genre helps to sell to certain audiences
- people look for things they believe will be a 'safe choice' so will often go to the cinema with the intention of watching a film due to its genre.
- some audiences simply don't like trying new genres they stick to the same one each time.
- defining the films genre able's it to be brought into the sphere of a more mainstream audience.

Different audiences grouped -
Mainstream only: These people only see the big mainstream hits and nothing else.
Mainstream Plus: See the mainstream hits, but also dip into specialised now and again.
Aficionados: Whilst they like to associate themselves with specialised films and do indeed view them, they are still disproportionately viewers of mainstream titles.
Buffs: Usually reject mainstream cinema as a first choice; always seek out specialised films; often members of film clubs and societies.

ABC1 -
These are groups of peoples as an target audience  not about what movies they see but what groups of people in society want to see etc.

A - Higher managerial, Administrative and Professional
B - Intermediate Managerial, Administrative and Professional.
C1- Supervisory, Senior Managerial, Administrative, Professional.
C2 - Skilled Manually
D - Semi - skilled and unskilled manually.
E - Casual Labours, State pensions and the unemployed.